Unfortunatley, Ready to Wear

Project: NRDC x MILK Climate Change Capsule Collection
Role: Art Director
Agency: Milk Studios Agency



The NRDC works to safe-guard the earth – its people, its plants and animals, and the natural systems which all life depends. Milk is a culturally concious company built to enable creative expression and collaboration. 

In 2019, Milk and NRDC partnered to help raise awareness about the threats to our health and environment with a climate capsule collection titled “Unfortunatley, Ready to Wear”. 

Consisting of a set of seemingly future-facing fashion ‘essentials’ that actually solve for a current climate threat. Sharing the message that climate change is real - and happening right now. 


The Collection


A bandana for wildfire smog, extreme weather warning headphones, a fireproof jacket and an extreme storm backpack; for prolonged heat waves, choking air pollution, outbreaks of infectious disease and life as an environmental refugee.




Editorial





Launch exhibit





Exhibition





Exhibition heat map animation




   © 2021 NATALIE SEITZ