INTERSECT BY LEXUS
Project: Launch of IBL
Role: Art Director
Agency: Milk Studios Agency
Intersect by Lexus is a permanent three floor brand and innovation hub to chamption creativity and design, supporting Lexus’ commitment to design and innovation.
Led art directional elements leading up to the opening.
The coil form suggests gears or spokes in a tire, and is adorned with lexus leather
Essential Invisible w/ Future Wife, Reflective Nature w/ Jeff Leatham, Sway w/ Snarkitecture
The visual language for IBL NYC was created from Lexus Spindle Grille and the intersection of busy NYC streets of the Meatpacking District
Photography Art Direction
For the restaurant, retail store & branding assets