Intersect By Lexus

Project: Launch of IBL
Role: Art Director
Agnecy: Milk Studios Agency



Intersect by Lexus is a permanent three floor brand and innovation hub to chamption creativity and design, supporting Lexus’ commitment to design and innovation. 

I led elements of the spatial and branded art direction leading up to the opening. 





Sculptural Seating
The coil form suggests gears or spokes in a tire, and is adorned with lexus leather



Rotating Installations
Essential Invisible w/ Future Wife, Reflective Nature w/ Jeff Leatham, Sway w/ Snarkitecture




Branding
The visual language for IBL NYC was created from Lexus Spindle Grille and the intersection of busy NYC streets of the Meatpacking District





Interior Styling





Photography Art Direction
For the restaurant, retail store & branding assets


   © 2021 NATALIE SEITZ